One of the major sprts channel ESPN India and micro blogging site Twitter have tied up to launch #TwitterPostbox. It is daily utility service for sports fans. Sports lovers can subscribe for free to their favorite sport, simply by sending a Tweet then will get a daily Direct Message on the day’s best sports stories.
Fans have to follow @ESPNIndia and Tweet to @ESPNIndia with #Cricket or #Tennis or #Football or #Olympics or #F1 to subscribe to #TwitterPostbox. Then it will let you know the latest on their favourite sport. If you want to subscribe multiple sports at a time by Tweeting with multiple hashtags in a single Tweet and this one-time subscription will make sure fans receive a Direct Message from @ESPNIndia on Twitter everyday. The Tweet will also contain a link to a published article so if the user want read more they can click the link and read full article.
Twitter India Head of Sports Partnerships Aneesh Madani said, “Twitter is the best place to wake up to and see what is happening in the world, and we are very excited to partner with ESPN India to launch a first-of-its-kind daily utility service for fans to be served directly with the best news of the day from their favourite sport.”
If you want to unsubscribe #TwitterPostbox, simply tweet to @ESPNIndia with the #Unsubscribe # with sport name you’ve added in the past.