Popular micro-blogging website Twitter has appointed Ross Hoffman to be its new vice president of global media. He is taking over the media team Nathan Hubbard, who announced last month that he was leaving to start his own company.
Since 2010 Hoffman was most recently senior director of brand strategy and has been at the company in various roles.
Twitter confirmed the move to the publication “This year we are focused on delivering on five product priorities – refining our core service, live-streaming video, creators, safety, and developers – as well as recruiting great talent. We have successfully increased our shipping cadence on our core service and have asked some of our top leaders to take on key roles in the other priority areas.”
The company is facing slow user growth and growing competition. A sequential decline in its monthly active users (MAUs) base triggered a sharp fall for Twitter shares as the company announced its fourth quarter results recently. Comparing to 307 million in the third quarter, they reported 305 million monthly active users for the fourth quarter.
Two of Twitter’s top executives Jana Messerschmidt, head of business development, and Hubbard, head of media and commerce – announced their retirement as well.